Description: Corporate ReputationThe Scientific Evidence Behind Corporate Reputation Management Author(s): Angel Alloza, Enrique Carreras, Ana Carreras Format: Paperback Publisher: LID Editorial Empresarial, Spain Imprint: LID Editorial Empresarial ISBN-13: 9788483567975, 978-8483567975 Synopsis Reputation is a strategic asset for all companies. Businesses with a good reputation are able to stand out, attracting the attention of investors and retaining the loyalty of customers and employees. "Reputation" can be somewhat of a vague form, but this book provides measurement tools and models for rigorous management of a company's reputation. Written by three leading practitioners and thinkers, this is a definitive and modern handbook to help companies and executives manage their corporate reputation and brand in today's highly competitive marketplace.
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Location: Aldershot
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Book Title: Corporate Reputation
Publisher: Lid Editorial Empresarial
Item Height: 234 mm
Subject: Marketing
Publication Year: 2014
Number of Pages: 354 Pages
Publication Name: Corporate Reputation: the Scientific Evidence Behind Corporate Reputation Management
Language: English
Type: Textbook
Author: Angel Alloza, Ana Carreras, Enrique Carreras
Item Width: 156 mm
Format: Paperback
