Safeguarding Intangible Assets by Moberly, Michael D.

Description: Safeguarding Intangible Assets provides strategies for preserving and enhancing a company's intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 percent of an organization's value and revenue. There are many forces making it more and more difficult to protect these assets, and securing them is a complex issue often overlooked by security and risk managers. Many security managers do not have adequate policies or procedures in place to protect these assets from compromise, infringement, and theft. Safeguarding Intangible Assets provides managers with the tools necessary for protecting these assets through effective and consistent oversight designed to preserve their control, use, and ownership. The book offers strategies for various types of business transactions, such as mergers and acquisitions, corporate-university R&D alliances, new product launches, early stage firms, and university-based spin-offs.

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EAN: 9780128005163

UPC: 9780128005163

ISBN: 9780128005163

MPN: N/A

Book Title: Safeguarding Intangible Assets by Moberly, Michael

Item Height: 1.64 cm

Item Weight: 0.24 kg

Number of Pages: 190 Pages

Publication Name: Safeguarding Intangible ASSETS

Language: English

Publisher: Elsevier Science & Technology

Publication Year: 2014

Subject: Organizational Behavior, Sociology / General, Information Management, Property, Economics / Theory

Type: Textbook

Author: Michael D. Moberly

Subject Area: Law, Social Science, Business & Economics

Item Length: 9 in

Item Width: 6 in

Format: Trade Paperback