Scarcity Brain: Fix Your Craving Mindset and Rewir by Michael Easter 2023 PB New

Description: Scarcity Brainby Michael Easter Synopsis: The New York Times Bestseller *** As featured on The Joe Rogan Experience and Diary of a CEO *** Are we hardwired to crave more? From food and stuff to information and influence, why can't we ever get enough? Michael Easter, author of The Comfort Crisis and one of the world's leading experts on behavior change, shows that the problem isn't you. The problem is the scarcity loop, left over from our ancient ancestors, who had to constantly seek and consume to survive. For the scarcity loop to work, you need three things: opportunity, unpredictable rewards and quick repeatability. New technology and institutions - from dating and entertainment apps to our food and economic systems - are exploiting the scarcity loop, leading to us all developing "scarcity brain". We're bombarded with subversive "scarcity cues," subtle triggers that lead us into low-reward cravings that hurt us in the long run. Scarcity cues can be direct and all-encompassing, like a sagging economy. Or they can be subtle and slight, like our neighbour buying a shiny new car. Easter traveled the world to consult with remarkable innovators and leading scientists who are finding surprising solutions for our scarcity brain. He discovered simple tactics that can move us towards an abundance mindset, cement healthy habits, and allow us to live our lives to the fullest and appreciate what we have, including how to: - Detect hidden scarcity cues to stop cravings before they start, from a brilliant slot machBook Information:ISBN 13: 9781035411177Publisher: Headline HomeYear: 2023Format: Paperback Shipping Shipping service:We strive to provide the best possible methods of shipping for your book, so that you buy from us without worrying about shipping time, extra charges, delays or any other hassles. US Shipping: Shipments to US lower 48 states will be shipped from our distribution point in US via USPS media mail / other domestic couriers with valid tracking information. UK Shipping: Shipments to UK are dispatched from India via couriers like Aramex, DHL etc. Australia Shipping: Shipments to A+NZ are dispatched from India via India Post, and couriers like Aramex, DHL etc. Larger shipments weighing around 20 pounds or more will be shipped directly from India via expedited mode. Shipments to all other countries will be shipped from our warehouse in India with valid tracking information. Delivery time: US delivery takes around 2-10 days. UK delivery takes around 2-3 weeks. ANZ delivery takes around 3-4 weeks. and 3-6 weeks for other countries. ReturnsReturns are accepted for the following conditions only: Item damaged in transit. ISBN number mismatch. Edition mismatch. Version mismatch. Returns NOT accepted for the following conditions (not limited to). Number of pages mismatch Weight mismatch Cover design mismatch (Cover design changes sometimes with reprints.) On grounds like: print too small, Paper too thin etc. These are decided by the publisher, we have no influence on it. Refund on ground that books are prints for sale in Indian Subcontinent only. Please note that the sale will be billed in India and then shipped abroad. PaymentPayment as advised by Ebay Please contact us if you have any questions. FeedbackBefore leaving a negative feedback, Please email us directly about your concern, we will do our best to resolve it.

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Author: Michael Easter

Book Title: Scarcity Brain

Language: English

Format: Paperback

Publisher: Headline Home

Original Language: English

Publication Year: 2023

Unit Quantity: 1