Description: Further DetailsTitle: The Basics of Media WritingCondition: NewEAN: 9781506308104ISBN: 9781506308104Publisher: CQ PressFormat: PaperbackRelease Date: 03/02/2017Item Height: 231mmItem Length: 187mmItem Weight: 850gAuthor: Scott A. Kuehn, James Andrew LingwallLanguage: EnglishSubtitle: A Strategic ApproachISBN-10: 1506308104Description: The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.Country/Region of Manufacture: USGenre: Films & TVTopic: Business & Finance, Language & ReferenceRelease Year: 2017 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: The Basics of Media Writing
Title: The Basics of Media Writing
EAN: 9781506308104
ISBN: 9781506308104
Release Date: 03/02/2017
Release Year: 2017
Subtitle: A Strategic Approach
ISBN-10: 1506308104
Country/Region of Manufacture: US
Genre: Films & TV
Topic: Language & Reference
Number of Pages: 568 Pages
Publication Name: Basics of Media Writing : a Strategic Approach
Language: English
Publisher: CQ Press
Subject: Communication Studies, Media Studies
Publication Year: 2017
Item Height: 1.2 in
Features: Revised
Item Weight: 30.1 Oz
Type: Textbook
Item Length: 9.2 in
Subject Area: Social Science, Language Arts & Disciplines
Author: Scott A. Kuehn, James Andrew Lingwall
Item Width: 7.5 in
Format: Trade Paperback
