Strategic Communication Research in the Age of AI: Quantitative and Qualitative

Description: Strategic Communication Research in the Age of AI by Young Joon Lim Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Combining and augmenting quantitative and qualitative methods with the latest digital tools and resources, this research methods book equips students to conduct, analyze, and present meaningful research in advertising, marketing, and public relations disciplines. Publisher Description This book serves as a comprehensive guide for communication students and professionals to learn the fundamentals of research, including problem definition, literature review, research design, data collection, data analysis, and interpretation. It also covers how to conduct research in the age of AI-powered tools. With a growing demand for strategic communication professionals skilled in research and new technology, this book fills a void by providing students with the knowledge and skills they need to conduct effective research projects for class and future jobs. Author Biography Young Joon Lim isassociate professor of communication research and public relations at the University of Texas Rio Grande Valley. He earned his Ph. D from the E.W. Scripps School of Journalism at Ohio University. He has experience in insurance sales, news reporting, and public relations for the defence industry and author of Public Relations: A Guide to Strategic Communications and SilverComm: Marketing Practices and Messages for the Age of Aging. Details ISBN 1538197871 ISBN-13 9781538197875 Title Strategic Communication Research in the Age of AI Author Young Joon Lim Format Paperback Year 2024 Pages 310 Publisher Rowman & Littlefield GE_Item_ID:169091512; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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End Time: 2025-01-20T06:51:05.000Z

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