Description: This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising and other forms of strategic communication. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation and the message before starting a new persuasive piece, and the FAJA four-point model asks students a series questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task for any format.
Price: 137 AUD
Location: Hillsdale, NSW
End Time: 2024-11-18T18:04:12.000Z
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EAN: 9781506308104
UPC: 9781506308104
ISBN: 9781506308104
MPN: N/A
Brand: CQ Press
Book Title: The Basics of Media Writing: a Strategic Approach
Item Height: 231mm
Item Width: 187mm
Author: Scott A. Kuehn, James Andrew Lingwall
Format: Paperback
Language: English
Publisher: Sage Publications Inc
Publication Year: 2017
Item Weight: 850 g
Number of Pages: 568 Pages
