The Experience Economy

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:The Experience EconomyISBN13:9781422161975ISBN10:1422161978Author:Pine, B. Joseph, II (Author), Gilmore, James H. (Author)Description:In 1999, Joseph Pine And James Gilmore Offered This Idea To Readers As A New Way To Think About Connecting With Customers And Securing Their Loyalty As A Result, Their Book The Experience Economy Is Now A Classic, Embraced By Readers And Companies Worldwide And Read In More Than A Dozen Languages And Though The World Has Changed In Many Ways Since Then, The Way To A Customer's Heart Has Not In Fact, The Idea Of Staging Experiences To Leave A Memorable--And Lucrative--Impression Is Now More Relevant Than Ever With An Ongoing Torrent Of Brands Attacking Consumers From All Sides, How Do You Make Yours Stand Out? Welcome To The New Experience Economy With This Fully Updated Edition Of The Book, Pine And Gilmore Make An Even Stronger Case That Experience Is The Missing Link Between A Company And Its Potential Audience It Offers New Rich Examples--Including The U S Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, And Others--To Show Fresh Approaches To Scripting And Staging Compelling Experiences, While Staying True To The Very Real Economic Conditions Of The Day Binding:Paperback, PaperbackPublisher:Harvard Business Review PressPublication Date:2011-07-05Weight:0.87 lbsDimensions:1.04'' H x 8.28'' L x 5.55'' WNumber of Pages:359Language:English

Price: 23.55 USD

Location: USA

End Time: 2024-10-22T02:42:45.000Z

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